The New England Patriots and Philadelphia Eagles are headed to Minneapolis this weekend for Super Bowl 52 for what is sure to be the game of a lifetime. In addition to the big game on Sunday Feb. 4, the weekend calendar is jam-packed with fabulous parties. From exclusive concerts to star-studded media bashes, check out the six hottest Super Bowl events in Minneapolis.
TAO Minneapolis
When: Thursday Feb. 1 – Saturday Feb. 3 at 10 p.m.
Where: Lumber Exchange Building, 10 South 5th St., Minneapolis
TAO Group is crashing Minneapolis for an epic three-day takeover at The Lumber Exchange Building. The Big Game weekend kicks off Thursday with a wild night with Rick Ross, Lil Jon, IRIE, DJ Scooter and DJ Serafin. On Friday, TAO teams up with Barstool Sports and welcomes Jamie Foxx, Kaskade, RL Grime, DJ Diesel and VICE. Then on the eve of the Super Bowl, TAO hosts its final fiesta with G-Eazy, Afrojack, Ludacris, Mix Master Mike, Nick Cannon , DJ Serafin and Dimitry Mak. All weekend long, the pop-up will be serving up sporty sips from Bud Light, Avion and Drake’s Organic Spirits.
The 2018 Rolling Stone Super Bowl Party
When: Friday, Feb. 2 at 7 p.m.
Where: International Market Square, 275 Market St., Minneapolis
Rolling Stone will be rocking a Minneapolis this year with a celeb-packed party at the International Market Square. For the fourth year, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event. Migos will be headlining the powerhouse performances which also include 21 Savage, Y Pain and DJ Cassidy. This music-themed Super Bowl party will leave you partying like a true Rolling Stone rockstar!
The 2018 Leather & Laces Super Bowl Party
When: Friday, Feb. 2 at 9:30 p.m.
Where: 700 N. 5th St., Minneapolis
Year after year, the Leather & Laces party proves to be one of chicest place to be during Super Bowl Weekend. Since its inception in 2004, the party quickly became a bona fide hit with more than 3,000 guests entering through the doors. Fashion, style and pure sexiness are the flavor of this party where the rich and famous flock to enjoy hand-rolled Sushi, open bars with ultra premium liquors and champagne, as well as trays of delectable hors d’oeuvres and desserts. This year, Hollywood couple Jenny McCarthy and Donnie Wahlberg will host and Flo Rida will perform.
The 2018 DirecTV Super Saturday Party
When: Saturday, Feb. 3 at 9 p.m.
Where: The Armory, 500 6th St. S., Minneapolis
Another long-running, always-popular Super Bowl bash, DIRECTV’s Super Saturday Party has earned itself quite a reputation for being the must-attend party of the Super Bowl season, and every year DIRECTV takes it up another notch by attracting more celebrities, pouring more drinks and putting on the best entertainment in town. This year, Jennifer Lopez will headline the Saturday Night concert for a live broadcast at Nomadic Live! at The Armory in downtown Minneapolis. Muy caliente!
The 2018 Playboy Super Bowl Party
When: Saturday, Feb. 3 at 9 p.m.
Where: 315 1st Ave. N.E., Minneapolis
The bunnies take the bowl! For one night only, a pop-up venue will transform into the iconic Playboy Club from the 1960s, complete with Playboy Bunny servers, Playmate hosts and an exclusive one-of-a-kind experience. Expect A-list athletes, models, celebs and a special performance by Snoop Dogg. So even if your team doesn’t win, you will still go back home with something to brag about.
The 2018 MAXIM Super Bowl Party
When: Saturday, Feb. 3 at 9 p.m.
Where: 222 Hennepin Ave. S., Minneapolis
Produced by Karma International, The 2018 MAXIM Super Bowl Party will once again be one of the hottest tickets of the weekend. Hosted at the pop-up 360 Super Dome, a 31,000 sq ft, the production aesthetic will surely blow minds. Art, fashion, music and sports will collide for the ultimate party experience with multiple interactive areas, live artistic vignettes, celebrity music performances by Cardi B., Post Malone and DJ Marshmello, a 360-degree video projection experience with theatrical lighting, concert level sound and several unique activations.
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