Hendrick’s Gin is one of the very best in the business, known for being curious and quirky. Hailed as “the most unusual gin” Hendrick’s, the odd and peculiar gin made with eleven botanicals and infused with the essence of rose and cucumber, the beloved brand approached the uncertainty of the past couple of years with exquisiteness and distinctiveness. And the 2022 edition of Hendrick’s Expedition Cocktail series is exactly what you would expect from the creative and whimsical crew.
Last year, Hendrick’s Expedition Cocktail made its debut as a trade-only, virtual cocktail adventure like none other, offering bartenders a one-of-a-kind education experience wrapped in the signature whimsy and magic of the brand.
Now, the program has returned, bringing the same education, curiosity and exploration led by their immensely talented and renowned expedition leads — but in person. The Hendrick’s Expedition Cocktail – Journey to the Gin Palace will be back among the very bartenders it was created.
The hugely successful program that took the virtual education realm by storm has evolved for energetic-in-person engagement, upped its star-studded industry experts and added a prize component that will see 10 lucky trade visit the Sanctuary of Liquid Wonders- The Hendrick’s Gin Palace & London Cocktail Week respectively.
Hendrick’s Expedition Cocktail-Journey to the Gin Palace is a national bartender education workshop tour where participants embark on a whimsical cocktail and ingredient adventure that shakes-up every expectation of a traditional cocktail academy. While progressing through immersive workshop experiences bartenders learn from some of the best experts in the industry all while collecting cucumber currency in hopes of winning the stupendous and highly coveted international cocktail expedition!
This October the Hendrick’s Ambassadors, Expedition Leads and national winners will embark to explore Edinburgh, Scotland and stay in a historic Castle, be fully immersed in the magic of the Hendrick’s Gin palace and how the wondrous liquid is made in Girvan, Scotland, join the enormous celebration of the capital’s cocktail scene at London Cocktail Week and so much more!
The first event kicked off on Monday, June 6th at Wild Days in Washington DC, and has made stops in Baltimore, New York and New Jersey featuring an impressive line-up of beverage world masters including Paul Taylor (Your Only Friend, DC), Meaghan Dorman (Raines Law Room and Dear Irving, NYC), Shannon Mustipher (Women Who Tiki, NYC), Paul MacDonald (Friday, Saturday, Sunday, PA) and Glendon Hartley (Service Bar and Causa, DC).
Coming up next: HEC comes to Chicago on September 27th.
21+ guests will enjoy lunch and lots of delicious Hendrick’s cocktails. RSVP and more details at this link. Space is limited.
Expedition Cocktail – Words with Vance Henderson – National Ambassador, Hendrick’s Gin
What is the Hendrick’s Expedition Cocktail?
HEC is a cocktail and ingredient education adventure unlike any other! Through story-telling we’ve created a progressive, imaginative and interactive experience led by our renowned combination of industry champions that embraces all things peculiar and delivers on topics that all bartenders can embrace.
Why did Hendrick’s decide to put this program together?
HEC is our answer to the mundane virtual experiences that have plagued bartenders over the past couple of year. This experience rewards curiosity through adventure and moments of surprise and delight which Hendrick’s does best. The need for learning, never stops. No matter what level of bartender you are, we just happen to make the learning odd and the cocktails amazing!
What can folks expect from an Expedition Cocktail event and how do you suggest they prepare to get the most out of it?
The cocktail and ingredient knowledge shared by our lot of Celebrated Expedition Leads & your completion of this journey will leave both you and your tipple talents…shall we say… Richer! Also a Quill pen & pad for notes can’t hurt.
How should someone attending prepare?
The best way to prepare is to ready your palate and gather any bar tools you can find to join our lot of extraordinary exploreres as we embark on our delicious yet perilous quest across uncharted cocktail and ingredient realms. That’s a long way of saying… pack your snacks and a cucumber!
For news and updates about the Hendrick’s Cocktail Expedition – Journey to The Gin Palace! and to RSVP, visit this site and follow along at Thirsty Magazine. To learn more about the presenters, read on!
Paul Taylor, Sweet Science
Paul Taylor explores the world of sweeteners and showcases some unique tips and techniques for applying them to cocktails.
Paul Taylor is a Partner and General Manager at the Columbia Room, the iconic cocktail bar founded by Derek Brown in Washington, D.C. Paul is an experienced fifteen-year veteran who has held nearly every position in the restaurant and bar industry. Paul is also the Chef and Owner of the forthcoming cocktail and sandwich concept, Your Only Friend. Currently, he lives in Virginia with his wife, Kailynn, and dog, Franklin; and if he isn’t making sandwiches or cocktails, he’d probably be enjoying one.
Shannon Mustipher , MarTiki
Shannon Mustipher helps you re-imagine the exquisite & iconic Martini on the most lush, tropical, and delicious adventure.
Shannon Mustipher is a spirits educator, cocktail consultant, author of “TIKI: Modern Tropical Cocktails”, and founder of Women Who TIki, a tropical cocktail centric pop up and platform for women to come together and showcase their talents. Shannons work behind the bar and writing have garnered numerous awards and accolades. Shannon currently lives in Brooklyn, NY, and enjoys travelling, cooking, and collecting “too many books”.
Meaghan Dorman, Mapping Menus
Through a cinematic lens, Meaghan Dorman explores what influences a well-balanced & successful cocktail menu.
Through a cinematic lens, Meaghan Dorman explores what influences a well-balanced & successful cocktail menu. Meaghan has developed multiple award-winning bar programs, including Tales of the Cocktail Top 4 Best American Hotel bar for Dear Irving on Hudson and Top 4 best US bar mentor 2022. Several of her bar programs and industry ventures have been featured in major media outlets including the New York Times and GQ. Meaghan is a proud founding member of the TOTC Dames Hall of Fame, a graduate of the prestigious 5-day Beverage Alcohol Resource program and has competed in many cocktail competitions and was named ‘Bartender of the Year” in 2016 by Imbibe Magazine.
Paul MacDonald, Tini Martini
Paul MacDonald deep-dives into the minuscule yet mighty tipple that’s fit for the most peculiar occasions.
Paul MacDonald is a Pennsylvania native and ten year industry veteran having held various roles within the hospitality space. Paul’s a firm believer that cocktails taste best served with a smile and alongside a perfectly paired meal. Currently, Paul is the head bartender at Friday Saturday Sunday in Philadelphia, Pennsylvania.
Glendon Hartley, Resurrecting Ingredients
Glendon Hartley demonstrates how to extract the most flavor and more sustainable uses out of scrap ingredients – yielding NEW saporous life in peculiar punches & garnishes.
Glendon Hartley is an artist and bartender based in Washington DC. Hartley currently holds multiple certifications in spirits, most notably: The Bar 5 Day program and the Bureau National de Interprofesional L’Armagnac, and constantly travels with a focus on education & the Brandies of the world. In the nation’s capital, Hartley co-owns ServiceBar DC, a lively neigh-borhood cocktail hub featuring a heavy rotation of local & seasonal ingredients currently in its 5th year and Causa, a modern Peruvian eatery focusing on the 3 main regions of Peruvian with a strict focus on sustainable practices.
Hendrick’s Expedition Cocktail Schedule
- June 6, Washington, DC & Baltimore
- Aug. 30, New Jersey & New York
- Sept. 13, LA & San Diego
- Sept. 27, Chicago
- Oct. Scotland & London
Check back for updates and action from Hendrick’s Expedition Cocktail here and on Instagram @thirsty
Get more information at www.hendricksgin.com and follow your curiosity on Instagram @hendricksginus. 21+ please.
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