Bonjour from Benoit New York

Calling all Midtown.

I get it. The weekend consists of only two days, and you must flee the city ASAP to attend to your Hamptons home once the work week wraps. Well, relax a little – your bags will never be fully packed, and traffic will always be a bitch.

Instead, head on over to Midtown’s favorite French bistro, Benoit New York for l’Apero (while the rest of Manhattan sit on I-495 E).  Benoit New York is Chef Alain Ducasse’s third international venture, alongside Benoit Tokyo and Benoit Paris, established in 1912.

Short for “l’apéritif” – l’Apero is a French pre-dinner tradition that offers a brief selection of small plates, including aged Comté cheese, mini Croque-Monsieurs and crudités with house-made tapenade.

To sip, Beverage Director Guillem Kerambrun pours unique wines (rosé and some bubbly included) and traditional French cocktails and aperitifs for just $8 apiece. Who’s in?

Feel free to relax at European-style cafe tables out front – that is, two rattan chairs placed side-by-side facing the street – or, from one of many leather bar stools outlining the L-shaped liquor bar in the black-and-white themed tap room. Either way, sit back and bon appétit!

A real getaway is traveling thousands of miles away – not to your beach house.

French Classics




DIY Mash-up – Add the Ricard Pastis – an anise-flavoured spirit to a highball glass. Pour in water and ice in which you prefer to create your own cocktail.


Aperitif wine – a blend of Bordeaux wines and citrus liqueur, served over ice in a scotch glass. Orange peel for added flavor.


Fine À L’eau

Fine À L'eau Benoit New York

Cognac (or Brandy) with water – Simple drink which was once very popular way to drink Cognac during World War II.
This is the drink that James Bond orders for Rene Mathis when the latter introduces him to Vesper Lynd in Casino Royale. #Fact

Noilly Cass

Noilly Cass

Made from Noilly Prat – a dry, straw-coloured French vermouth, and Crème de Cassis – a sweet, dark red liqueur made from black-currants. Served over a large ice cube in a rocks glass; Lemon peel for garnish.

Reverse Martini

Reverse Martini

More Vermouth than Gin. Served straight into a martini glass; Garnished with a lemon peel.(Kerambrun’s Signature Cocktail)

L’Apero Details

Experience l’Apero every day in the bar from 5:00 – 7:00pm, Starting at 2:00pm on Fridays through Labor Day. Bonjour, weekend!

Good For: Happy Hour, Notable Wine List, Outdoor Seating, Big Groups, Client Lunch

Benoit Details

60 West 55th Street
New York, NY 10019

(646) 943-7373

Hours of Operation:

Open Daily
Lunch: 11:45am – 3:00pm
Dinner: 5:30pm – 11:00pm
Sunday Brunch: 11:30am – 3:30pm

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