Black Bourbon Society presents, #TheBlackManhattanProject – a month-long hashtag campaign raising awareness around the need for diversity and inclusion within the spirits industry. Rallying around the theme of the Black Manhattan Cocktail during the month of February, $20,000 has been dedicated in support the nonprofit organization, DiversityDistilled, Inc.
Founded by Samara Davis, Black Bourbon Society is a tiered membership that bridges the gap between the spirits industry and African American bourbon enthusiasts through our social media platforms, brand-partnered events and exclusive excursions. We challenge traditional direct consumer marketing standards by curating experiences that genuinely engage our unique demographic, and advocate for diversity and inclusion through speaking engagements and consulting within the spirits industry. DiversityDistilled, also founded by Samara Davis and her husband, Armond Davis, advocates and crafts unique strategies to address the Diversity, Equity and Inclusion of brands — with a focus on the world of distilled spirits, packaged beverages and the alcohol and service industries. The donation from this campaign with go towards establishing a recruitment and job placement program for the organization.
The Black Manhattan Project will feature virtual classes, tours and discussions as well the debut of the BBS Black Manhattan competition, where eight bartenders will compete in a battle for the best cocktail. The competition finale will be judged by Jackie Summers and Toki Sears on on February 28, 2021.
For more information, please visit www.blackmanhattanproject.com.
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