Country Club-Inspired 40 LOVE Opens In West Hollywood

The h.wood Group, known for hotspots such as The Nice Guy, Poppy and Delilah has taken a swing with its newest concept, 40 LOVE.

Described as a “classic American country club meets a modern sports lounge,” John Terzian and Brian Toll’s 40 LOVE in West Hollywood is playful in nature and vintage in décor. Designed by John Sofio, of Built, Inc., the space is filled with dark wood, lush greenery and white brick, all characteristics of a classic American tennis club.


Despite its match point name, 40 LOVE doesn’t just cater to racket heads. With giant plush booths and over 25 flat-screen TVs, 40 LOVE is the perfect neighborhood sports bar to cheer on your favorite team, no matter what sport. There is also a sunny patio stretches around the front of the building where you can challenge your friends to a game of shuffleboard or sip handcrafted cocktails anytime of day.


The menu, overseen by Chef Lord Maynard Llera, has something for every taste from top-notch bar fare to healthy food options. Standouts include the Mary’s Brick Chicken, the vegan “Impossible” Burger, the Wagyu Hotdog and a White Corn & Taleggio Pizzzette.


Small snackable bites include Fried Green Tomatoes, Roasted Pretzels and Chicken Wings with your choice of Lemon Pepper, Buffalo, Sweet & Spicy and Hot sauces. Brunch is served on the weeknd from 9 a.m. to 2 a.m. with dishes such as Avocado Toast, Brioche French Toast and a Fried Egg Sandwich.


The cocktail program at 40 LOVE is also ace. Under the bar direction of Justin Campbell, the diverse and elevated offerings include the Mully’s Cup made with Plymouth Gin, Pimm’s, cucumber, lime and peychaud bitters, the Degrassy made with Virginia Black Whiskey, Cynar, lemongrass tincture, lemon, angostura bitters and the Afternoon Delight made with Blackberry Aperol, Absoluut Aperol, Absolut Elyx Vodka, grapefruit, lime, soda and sparkling wine.


Degrassy cocktail at 40 Love

And despite it’s name, the Hard Sell, made with Fernet Branca, Carpano Antica, Demerara, lemon, mint and saline solution, is one of the absolute best.

40 LOVE also boasts a long list of beers on draft and in bottles, wines and spirits. And don’t miss Happy Hour Monday through Friday from 4 p.m. to 7 p.m.. where all cocktails are $10.


40 LOVE details

829 N. La Cienega Blvd., West Hollywood;; @40love

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