Cocktails with Creators: Event producer Molly Sonsteng promotes unabashed playtime for grown-ups, with or without cocktails.
Article By: Brittany NO FOMO | Photos By: Stephen Papageorge & Rodrigo Lizarraga
Per La Mente — for the mind has been created by Fernet-Branca to expand your ideas about what’s possible by being the source of discovery into the universe of creative experiences. We’re endlessly curious about underground, experiential, and elusive culture, as well as the artists who make and love it. We want to share it all with you. We seek a spark of mystery, a hint of eccentricity, a dash of staggering originality, and a tinge of chaotic genius. Think of Per La Mente as the storyteller, the enabler — your conduit to the path less traveled. So open your mind and join us for some splendid adventures like the one we have brought forth here.
Speaking with Molly Sonsteng, it’s impossible not to be put at ease. She focuses on projects that promote creativity, mindfulness, and, most importantly, play. Each venture under her Brooklyn-based production house Madcap Factory offers interactive elements for adults to partake in, and either activities, classes, or products that remind people that it’s okay to actually enjoy life for a moment.
With a background in producing, Sonsteng helped put on a Cocktails with Drones event by Michael Cirino and the morning dance party series Daybreaker in New York, as well as events of her own. She’s leaving a dent in NYC culture by promoting a positive message of play via her two main projects: Inconspicuous Games, which are held in high-traffic landmarks (like Grand Central Station or the Staten Island Ferry) where only the players know the game is being played, and Caveday, an event series that teaches others the philosophy of working better in order to play better during their off hours. And when her hands aren’t full, she hosts a monthly variety show for beginning performers called First Time Out, which supports another kind of grown-up playtime.
Molly took something of a circuitous route to her current focus on adult “play” — her career trajectory included studying opera performance and educational leadership, teaching early childhood music, and developing curricula for school programs at Carnegie Hall. But, quite appropriately, she discovered her newfound calling at a summer camp for adults: Camp Grounded, where guests are asked to remain sober, not use technology, go by a nickname, and refrain from talking about work, so no one can hide behind the common things people rely on every day. Spending a weekend prioritizing meaningful playtime inspired Molly to continue this mission throughout her life and new career.
And like the twist of her life’s journey, she puts a playful twist on her cocktail…
Whimsy in Orange
- White vermouth
- Served on the rocks
- With an orange twist
Cocktail photos by Stephen Papageorge; images of Molly Sonsteng by Rodrigo Lizarraga