The Industry Rallies for Hurricane Harvey Relief

On August 25th, Hurricane Harvey made landfall in Texas as a Category 4, devastating the state and wreaking havoc on several Gulf Coast cities.  Harvey left behind unprecedented damage, destroying hundreds of thousands of homes, displacing more than 30,000 people with a death toll of 47; keep in mind that those numbers keep growing.

Say what you will about today’s America, one thing that we do is come together in times of need.  Here is how some of the industry is helping do they part for relief and how you can lend a hand.  Our fellow American affected have a long road ahead, so let’s do what we can and keep them in our thoughts.

Houston resident and industry influencer, Duane Fernandez, shares, “We are truly grateful for all the support thus far, please continue to do so the struggle has just begun! We kindly, ask for you to participate in filling out the survey as there are sections dedicated to those who care to lend a helping hand. We may not be able to help them all but some is better than not helping out at all!”

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NOTE: Check back as we will be updating this regularly as more Relief efforts and fundraisers are announced.

United States Bartender Guild (USBG)

The USBG National Charity Foundation has set up a #HurricaneHarveyFund through their Bartender Emergency Assistance Program to provide direct financial relief to bartenders with an emergency medical or catastrophic need in the areas affected by the storm. Bartenders do not need to be USBG members to apply.

Donations to the fund can be made here:

Applications for assistance grants here:

The USBG is also organizing volunteer clean up teams to help in Houston in the coming weeks. Anyone interested can sign up here for more information:

Tito’s Handmade Vodka

Tito’s is partnering with the American Red Cross, and will match each donation dollar for dollar for donations up to $50K. Those looking to support relief efforts can contribute here:

Tito’s Handmade Vodka is also partnering with the Austin Disaster Relief Network (ADRN) and using Tito’s trucks to to deliver supplies to families in need across the affected area. To help ADRN in its efforts, community members are encouraged to visit, click the donate tab and give to Hurricane Harvey Relief Fund. People can also contribute from the Austin Community Foundation as well, by visiting this link:

For the pets and animals that have also been affected by the hurricane, Vodka for Dog People, Tito’s pet cause program, will donate $10K to Austin Pets Alive!. So far, the local animal shelter has rescued hundreds of animals from affected areas and is in need of support. To support, visit the Austin Pets Alive! website for donation and fostering options.


Shortly after the storm hit, Anheuser-Busch’s Cartersville, Georgia, brewing facilities halted beer production to the affected areas.

So far, the beer-maker’s emergency water program has sent over 155,000 cans of drinking water to Baton Rouge, Louisiana, and Arlington, Texas, to help those in need.

Shiner Beer

The Spoetzl Brewery in Shiner, Texas, craft brewer of Shiner Bock, announced a $500,000 contribution to non-profit organizations throughout Texas to support relief efforts for Hurricane Harvey.

The $500,000 contribution has been diversified among several nonprofit organizations, including the American Red Cross, Greater Houston Community Foundation, United Way of Greater Houston, Coastal Bend Community Foundation, United Way of the Coastal Bend, Feeding Texas (formerly Texas Food Bank Network) and Team Rubicon, which supports emergency response teams comprised of first responders and veterans. All funds are specifically designated to support the Hurricane Harvey relief efforts.




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