Inside Squares, NoMad’s Newest Nightclub

We all know the phrase ‘be there or be square.’

Meaning: everyone who is anyone will be there, which is to say if you’re not there, you’re nobody. (via Urban Dictionary)

Well, this phrase applied to everyone last Wednesday evening when Squares welcomed partygoers in for a night of modern jazz hits, beats by DJ Hannah Bronfman and Veuve on Veuve.

Squares is the newest addition to premier hospitality group Quality Branded (Quality Meats, Quality Italian, Quality Eats), and adds to the exclusivity of the NoMad district as it resembles a classic New York society club.

Chuck Bass, is that you?

Located in the former wild Riff Raff’s, the nightclub boasts a high-design ‘square’ space complete with over 25,000 Japanese glazed square tiles, some forming mosaic-inspired wall designs like a world globe ‘ship in a bottle’ and stag head. Antique wood accents, stitched leather booths and smoky mirrored panels, along with a fireplace-turned-DJ booth and live music stage help touch on to the private club theme – another successful job done by top interiors and architecture studio Reunion Goods & Services (The Wooly, The Happiest Hour).

Squares NoMad

Credit: Liz Clayman

Squares Cocktails

As for the cocktail program, Squares’ mixologist and industry veteran, Bryan Schneider (Quality Eats, Monkey Bar, Clover Club) presents a trendy and inventive menu inspired by OG members club cocktails with hints of the 1980s London society scene. Bottle service is available for clubsluts  too.


Veuve on Veuve at Squares NoMad

One chilled bottle of Veuve Clicquot accompanied with Veuve Clicquot ice cubes
Enough said.


Lego Mule at Squares NoMad

Cucumber infused Vodka & Housemade Ginger Beer
Soft cucumber feel, Lots of ginger – could start a fire. All served in one cup, textured like a 9-year-old’s toy Lego

L 7

Ghost Pepper-infused tequila, St. Germain & Lime
Spicy: Have napkins on hand when your eyes begin to tear (and when the 18-year-old “I’m a model” bumps into you)

Other drinks to try:


French 75 at Squares NoMad

A French 75, but bigger the large format French 750 (gin, lemon, champagne) is topped with a bottle of champagne
Time 2 get turnt.

House-made “Energy Drink” consisting of a custom blend herbs and spices served on tap with any spirit of choice

“A memorable night out starts with just one great drink” – Schneider


360 Park Avenue South, New York, NY 10010

Hours of Operation

Thursday – Saturday 11:00pm – 4:00am


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