Despite the demands of social distancing, NYC’s Listen Bar is bringing its community closer than ever. Determined to use current nightlife restrictions as an opportunity rather than an inhibition, the popular booze-free cocktail bar, raved about everywhere from The New York Times to Vice, is launching Night Shift, a 6-week, all-virtual mastermind program that will bring together members of its creative community to reimagine and reinvent nightlife as we know it.
“It’s a creative incubator that spans projects from the personal to the professional. Think Masterclass, but more intimate and interactive,” explains Lorelei Bandrovschi, Listen Bar founder. “We’re taking the challenges of the pandemic as a chance to expand our thinking. As I was asking myself, what does nightlife even look like anymore, I realized this doesn’t have to be a defeating question, it can be an invitation to redefine it on new terms.”
Night Shift will bring together creative minds across different disciplines to embark on a collective mission to create the future of nightlife.
The collaborative series invites anyone who wants to transform nightlife to apply, from bar industry folks and musicians to artists and entrepreneurs. Selected Night Shift participants will come with a particular project in mind, or a seed of an idea, and iterate on that vision throughout the 6-week series, with one participant ultimately winning a $1,000 grant toward bringing that vision to life.
The collective nature of Night Shift will allow participants to interact with speakers, sponsors, brand partners, and fellow Night Shift members who can potentially collaborate on projects.
“Night Shift was born out of a desire for inspiration, connection and support,” says Bandrovschi. “It’s hard to imagine anyone of us reinventing nightlife on our own. Yet when we all work side by side, we hope to bring to life a whole new crop of amazing projects that will define the future of nightlife. The possibilities are endless.”
Night Shift’s speaker lineup boasts a diverse set of superstar creatives — including author, filmmaker and co-founder of the Women’s March, Paola Mendoza; political rights activist and co-founder of Warriors in the Garden, Derrick Ingram; CEO of modern sex wellness brand Maude, Eva Goicochea, founder of the members-only wellness-focused sex club NSFW, Daniel Saynt; co-founder of World’s Best Bar The Dead Rabbit, Jack McGarry, and many more.
The program, which begins the week of September 21st, is formatted to include solo and group exercises alongside a weekly virtual group call led by two speakers per week who will shed light on one of six individual themes — self-love, community, dating creativity, alcohol-free, and fearlessness.
The course, which aims to incubate meaningful collaborations across disciplines and levels of experience, will also feature weekly emails and mindset exercises, introductions to other group members with complementary skillsets, and one-on-one calls.
“It’s the first of its kind, but we certainly don’t expect it to be our last,” says Bandrovschi.
Applications to Night Shift are being accepted now until Friday, September 4th and admissions will be finalized on September 18. The first group call of the series will take place on Thursday, September 24th and the final on Thursday, October 29th, finishing off the program right on Listen Bar’s third anniversary. The cost of the series is $149 for regular admission and $75 for BIPOC, students and people with disabilities. Scholarships are also available thanks to Night Shift’s generous sponsors, leading alcohol-free brands Seedlip and Lyre’s.
“We wanted to make it as accessible as possible, and really prioritize inclusivity and inspiration in our community, even more so given the financial challenges that everyone, and especially folks in nightlife, are facing in this pandemic,” explains Bandrovschi.
With the nightlife industry undergoing a paradigm shift, rethinking the way we see nightlife is now more vital than ever.
For now, the team’s focus is on delivering the most meaningful experience to the program’s selected participants and ensuring that the most impactful projects come out of Night Shift. As for what it will take to win the $1,000 prize?
“We want to see projects that change nightlife for a thousand people, and projects that change it for just a handful of people – as long as they change it in a major way,” says Bandrovschi. “Forget going back to normal, we want the future.”
Full details on the Night Shift series, including the application link as well as a complete speaker list, can be found here. For other information, visit www.listen.bar and follow @listenbar on Facebook and Instagram. Further press materials can be requested by contacting Morgan Ribera at email@example.com or (337) 258-6404.
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