MR BLACK COFFEE COCKTAIL CHALLENGE 2021 RETURNS TO CROWN A NEW SPIRITED CHAMPION

Home bartenders and cocktail enthusiasts are invited to showcase their best coffee cocktails made with Mr Black Coffee Liquor for a chance at winning an ultimate Bartender & Barista prize pack worth USD $2500. Submissions for an original Mr Black Coffee cocktail recipe open worldwide from through October 12, 2021. Submit your cocktails online HERE for consideration. Get all the details and FAQ for the 2021 Mr Black Coffee Cocktail Challenge, please visit www.coffeecocktail.com.au

The Coffee Cocktail Challenge debuted during the heart of the pandemic last year. During the lockdown, many rediscovered the joy of making cocktails at home, channeling their inner bartender and creativity. In 2020, over 400 original cocktail recipes were submitted, and more than 40,000 votes were counted for the inaugural Mr Black Coffee Cocktail Challenge.

In 2021, the competition will be bigger and better in every way. A new website and digital experience launched for the 2021 competition, and videos of top cocktails will be showcased weekly on the Steve the Bartender YouTube channel to his 500K+ subscribers. Additionally, the winner will take home the ultimate Bartender & Barista prize pack worth USD 2500, featuring a Breville Dual Boiler Espresso Machine, Yama Cold Drip Tower, bar equipment, and glassware from Birdy by Erik Lorincz and Kimura. The winning cocktail will also be featured on the Steve The Bartender YouTube channel and profiled in Thirsty Magazine.

“As people have spent more time at home over the last 18 months, many have rediscovered the joy of making cocktails. No longer do wine and beer have a stranglehold on the 6 pm slot at home – it’s cocktail hour, and Mr Black is front and center. Over the last year, Mr Black has become a staple in the bar-cart of many cocktail connoisseurs worldwide. This competition lets these epicureans flex their skills in front of a global audience.” – Tom Baker, Managing Founder Mr Black Roasters & Distillers.

One winner will be selected based on taste, presentation, and creativity and this year’s competition will be judged by members of the Mr Black team, Steve the Bartender, and Drinks International Top 100 luminaries, Matt Whiley (RE, Sydney, Australia), and Tara Fougner (Thirsty Magazine, USA). Cocktail fans will have the opportunity to vote for their favorite coffee cocktail recipe from October 13th – 27th with the top 10 finalists announced on November 3rd, and the grand prize winner and runner-up will be revealed on November 16th.

For more information on the 2021 Mr Black Coffee Cocktail Challenge, please visit www.coffeecocktail.com.au

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