“Tell Only Your Best Friends” on December 14th Nikki Beach is celebrating its 20th anniversary in the location where the brand began, Miami Beach. Nikki Beach Miami Beach, the first and original luxury beach club concept, is throwing its signature White Party with live music and entertainment, a dance tribe, delicious food, creative cocktails such as their world-famous mojitos,–and, of course, fireworks.
The commemorative “20 Years of Celebration” bash has visited all of Nikki Beach’s locations across the world, from Marbella to Dubai. This December, the festivities will culminate at Nikki Beach Miami Beach during the height of the season. And the White Party theme will pay homage to the legendary soiree Naomi Campbell hosted in 2002 for the opening of Nikki Beach Saint Tropez with an all-white dress code for her birthday. All of Nikki Beach’s locations host this signature White Party annually to kick off their season, and it has become one of the most coveted invitations for international jet setters.
Minuty and Nikki Beach have launched a special edition bottle of the iconic M de Minuty, called ‘Minuty Collector Edition Rosé Celebrating 20 Years of Nikki Beach’. The rosé wine combines a crisp freshness with great fruit extract and intense flavors. The design for this collector’s edition bottle pays homage to the story of Nikki Beach, and highlights the brand’s color palette, tribal elements, #ForeverYoung slogan and the iconic logo, the teepee.
Nikki Beach, the family-owned and operated global luxury lifestyle and hospitality brand, has blossomed into a well-respected hotel and resort company with 14 locations around the world including Saint Tropez, Marbella, Saint Barth, Barbados and beyond.
The business started in 1998 as a beautiful Zen-like flower and butterfly garden that housed a small café by the sea located in Miami Beach. It was called Café Nikki to honor the life of Nicole Penrod, Jack Penrod’s daughter who tragically died when she was only 18.
Guests who came by would tell someone else about the brand and so on, hence the brand’s “Tell Only Your Best Friends” mantra. Celebrities found their way into Café Nikki and fell in love with its energy. With the success of Café Nikki, natural expansion to the beach area took place, and Nikki Beach was born.
Nikki Beach Miami Beach Details
1 Ocean Drive, Miami Beach; nikkibeach.com; @nikkibeachworld
20th Anniversary White Party:
Saturday, December 14, starting at 3pm. Dress code: wear white
Tickets start at $50 and are available at: nikkibeachmiamievents.com
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