The Tahona Society, presented by Altos Tequila, recently concluded its third edition in Guadalajara, Mexico. This event has become one of the most influential bartender competitions globally, focusing on sustainability and social welfare within the beverage industry. The competition encourages bartenders to pitch business initiatives that emphasize sustainability and community welfare, offering a unique platform that goes beyond traditional cocktail-making.
For this edition, bartenders worldwide were invited to submit their sustainable and welfare-focused business ideas. Twelve finalists were selected to present their concepts at the Tahona Society Competition Global Final in Guadalajara from June 26th-29th. The winning project, Green Apple: Zero Glass Waste Cartagena, hailing from Cartagena, Colombia, was awarded $50,000 to fund their initiative. The project, led by Jenny Teasdale and Jeffrey Garcia, aims to improve glass recycling in Cartagena, create local jobs, and encourage sustainable practices in bars across the city.
Personal Perspectives from Tahona Society 2023
Green Apple Foundation - The Tahona Society Competition 2023 Winners
The Green Apple Foundation's project stands out for its innovative approach to sustainability and community engagement. The competition's unique focus on broader issues beyond bartending, such as environmental and social welfare, fosters a supportive environment for all participants, encouraging collaboration and sharing of ideas.
Michael Merolli - CEO of House of Tequila & Judge
Merolli expressed pride in the Tahona Society initiative, highlighting its alignment with the House of Tequila's values of promoting Mexican spirits and sustainability. He was impressed by the quality of the projects and the tangible contributions they aim to make toward a more sustainable hospitality industry.
Carlos Ramirez - Tahona Society Global Advocacy & PR Manager
Ramirez emphasized the competition's reflection of brand values and its commitment to enhancing the lives of bartenders while promoting a sustainable industry.
Dre Masso - Co-Founder of Altos Tequila & Judge
Masso praised the Tahona Society for providing a platform that combines entrepreneurship with sustainability, noting the participants' dedication and passion.
Christine Wiseman - Beverage Director of BarLab and 50 Best North America's Altos' Bartenders' Bartender 2023
Wiseman appreciated the inspiration and hope generated by the diverse projects presented at the global finals, expressing gratitude for being part of the event.
Kiren Miret - Judge & Producer
Miret described the Tahona Society as a blend of entrepreneurship, enjoyment, and excitement, highlighting the unique nature of the competition.
Final Thoughts from Tara Fougner, CEO & Co-Founder of Thirsty Media
Fougner reflected on the extraordinary experience of the Tahona Society Global Finals, emphasizing the competition's focus on sustainability and social welfare rather than traditional bartending skills. She commended the spirit of camaraderie and cultural immersion fostered by the event, noting that all participants left as better individuals and leaders.
The Tahona Society Competition goes beyond the typical bartender contest, fostering a community focused on making meaningful contributions to sustainability and social welfare. For more information about the Tahona Society, please visit https://tahonasociety.com/.
