Heading to Mexico City this summer? Well, you should be! Barra México – A.K.A. The Mexican Bar Show, the leading trade show for premium spirits in Latin America – will welcome international premium spirits brands and beverage industry professionals to one of the world’s most dynamic cities June 10-11, 2018.
“Barra México is a gateway for international spirits brands that want to enter the Latin American market,” says Barra México co-founder Paula García. “This part of the world continues to make waves in the industry with leading bars and restaurants claiming their spot on the world’s best lists, making it a region to watch.” It’s also a stellar opportunity for beverage professionals to experience Mexican spirits, discover new and emerging brands and trends, and to learn firsthand from esteemed educators.
In 2017, Barra México attracted nearly 4,000 people from 41 countries; attendance in 2018 is expected to exceed those numbers.
In addition to the tradeshow floor and 26 seminars, attendees are encouraged to venture beyond Citibanamex Center and experience all that Mexico City—the World Design Capital of 2018 and host of the 2018 Bacardi Legacy Competition—has to offer, including three of the World’s 100 Best Bars (No. 14 Licorería Limantour, No. 61 Fifty Mils and No. 75 Hanky Panky) as well as two of the World’s 50 Best Restaurants (No. 20 Pujol and and No. 22 Quintonil).
If you’re looking for even more reasons to visit the country that is also the 11th largest spirits producer in the world (also the largest beer exporter in the world), Barra México co-founder Ara Carvallo has seven good ones for you.
New Year, New Theme
“The theme of Barra México 2018 is The Future of the Industry, and there are three pillars: Sustainability, Technology and the Culture of Peace (equality, female empowerment, etc.). All speakers are asked to include these topics in their seminars. And our main visual [see below] features Mexico City’s best bartenders.”
About Those Straws
“Barra México has become a single-use plastic-free zone this year, and by next year Barra México will be carbon neutral, making it the first carbon neutral bar show in the world.”
Small is Beautiful, Too
“This year we will have a pavilion of 20 small producers of Mexican craft spirits organized by the Mexican government. This is very exciting as these are very small producers from Oaxaca and other states, who are not exporting yet or even available in other states outside their own city.”
Bringing the Theme to Life
“Moët Hennessy will present the bar of the future, which will be a 150-square-meter [1,600-square-foot] experience of what the bar of the future will be, covering the topics of sustainability, technology and culture of peace.”
“Peru will have a pavilion with pisco producers—we are very excited about it!”
All the Familiar Faces
“This year we have a larger proportion of U.S.-based speakers than previous years, such as Jacob Grier (Portland, Oregon), Kate Gerwin (Front & Cooper, Santa Cruz) and Philip Duff (Old Duff Genever; New York City). From Europe we have Ago Perrone (The Connaught, London), Marian Beke (The Gibson, London), Tony Pescatori (The Nightjar, London), David Córdoba (Amsterdam, Netherlands), Dre Masso (Cartagena, Colombia), Rebecca Sturt (Chase Distillery; Dubai), Tess Posthumus (Flying Dutchman Cocktails, Amsterdam) and we will be announcing more names very soon.”
And finally: Gracias! (Thank you!)
“All seminars are in English and Spanish with simultaneous translation!”
Now drop whatever you’re doing (unless it involves glass) and immediately start looking up flights!
Barra México kicks off with a welcome reception on Friday, June 9. Trade show hours are Sunday, June 10, from 11 a.m.–6 p.m. and Monday, June 11, from 11 a.m.–5 p.m. Pre-show events include bar tours of Mexico City on Thursday, June 8, and a mezcal tour to Xochimilco with international and Mexican bartenders on Friday, June 9. Register here.