Tales of the Cocktail 2022 – Beyond The Bar is Something You DEFINITELY Should Know about

Mic tap for everyone attending Tales of the Cocktail 2022 in New Orleans this week – Beyond the Bar is something you DEFINITELY should know about …. keep reading and take advantage of these offerings from Tales of the Cocktail Foundation.  Please be safe and take care of each other this week.

Dropping at the top as more than a few people have asked about sexual health resources on the ground and we all need to destigmatize talking about sex. Aiming to improve your sexual health, then read here about True Pheromones for more info!

Crescent Care New Orleans,

Beyond the Bar

Created in 2018, Beyond the Bar provides a platform to address challenges and opportunities within the global drinks industry, including; mental and physical health, intersectionality, substance use, sexual harassment, diversity, equity, and sustainability. The Foundation produces dedicated education, workshops, events, and webinars to facilitate discourse for these important topics.

With a goal to improve the safety of all festival guests, Tales of the Cocktail in partnership with Rape, Abuse & Incest National Network launched a 24/7 hotline that is active during the festival for all attendees to use if needed. If sexual violence is observed or experienced, the victim advocate organization can be reached by calling the hotline at: 1-800-656-4673

During the 2022 Tales of the Cocktail Conference, there are many events catered towards the members of the spirit industry who have found or seeking sobriety. Some of these events include:

Revive Survive Overdose Prevention – Monday, July 25 from 4:00 PM – 5:00 PM CST

Tune into this workshop that consists of training that provides an overview of opioids, opioid use disorder, naloxone, and data on the opioid epidemic in the United States. We will show how to perform rescue breathing, how to recognize signs and symptoms of an opioid overdose, and how to respond to an overdose and administer naloxone. The training also covers harm reduction principles, stigma, and includes a few short activities regarding addiction.Sarah Jane Robertson(Speaker)Odyssey House Louisiana
Lauren Diebold(Speaker)Odyssey House Louisiana, Project Coordinator
Alex Jump(Speaker)Senior Manager of Operations for Focus On Health

Welcome to Wellness! Kicking Off TOTC with The Healthtender- Monday, July 25 from 6:00-7:00 PM CST

Kick off your action-packed Tales of the Cocktail experience with The Healthtender. This therapeutic stretch and self-massage session is guaranteed to get your mind and body right for the adventures this week has in store. This mindfully constructed class combines movements that work deep into the muscle to relieve pain and balance the body through a combination of alignment-based corrective exercise, stress reduction, and self-myofascial massage elements. No prior workout experience is necessary, and you need only wear loose-fitting, stretchy, or comfortable clothing. Mats and stretching implements will be provided!
Amie Ward(Speaker)

Ben’s Friends – Tuesday, July 26 from 10:30 AM – 11: 30 AM CST

Ben’s Friends is a community of chefs, bartenders, line cooks, servers, sommeliers, host and hostesses, GMs and owners who have found or are seeking sobriety. Our mission is to offer community, hope and a path forward for those struggling with substance abuse and addiction. At our core, we are hospitality workers who have found a connection, and the tools to seek and maintain sobriety while managing our careers and lives in a sane and purposeful way.
Mickey Bakst(Speaker)Ben’s Friends, Co-Founder of Ben’s Friends
Felicia Kleinpeter(Speaker)Imagine Recovery New Orleans, Co-Founder, Chief Executive Officer
Walton Goldring(Speaker)

Advocacy and Beyond – Tuesday, July 26 from 11:30 AM – 1:00 PM CST

Join Tammera Catchings, Policy Project Manager at Tales of the Cocktail Foundation, Ainsley Holyfield of Spirits United and the Distilled Spirits Council of the United States, and Chelsea Gregoire Founder & Hospitality Director of Church Bar and Owner-Consultant of Drinkable Genius to discuss how grassroots advocacy can be a beneficial tool for growth and enhancement within the industry.
Tammera Catchings(Speaker)Tales of the Cocktail Foundation, Policy Project Manager
Ainsley Holyfield(Speaker)
Chelsea Gregoire(Speaker)Church, Drinkable Genius, Founder & Hospitality Director, Owner
Amanda Gunderson(Speaker)Another Round Another Rally, CEO / Cofounder

Safe Bars: Crafting a New Culture of Safety and Respect – Tuesday, July 26 from 4:00 PM – 5:30 PM CST

This workshop hones in on how to be an active bystander with skill to help create cultures of respect in alcohol-serving establishments. Starting with the understanding that alcohol does not cause sexual assault, bar and restaurant staff can learn to prevent, identify, and interrupt sexual and other kinds of harassment (such as racist harassment and microaggressions) in their establishments. In this interactive workshop, you’ll learn cutting-edge active bystander skills tailored to the industry that you can take back to your workplace and community, including:
Understanding how harassment happens in nightlife;
How to spot problems in the early phases;
Increase your options for interrupting unwanted attention
Amie Ward(Speaker)
Zack Sanders(Speaker)Safe Bars, Trainer

The Importance of Gender Equality in our Hospitality Industry – Friday 1:00 PM – 2:00PM CST

The aim of the presentation is to discuss the importance of gender equality in any business or organisation. It will cover the following discussions: setting the scene of how and the industry is currently – why is there a lack of women in key positions – how do we change this? (includes practical advice), and – what can be done to support this through our communities. We explore what we have done so far with Celebrate Her and delve into the future and what it holds.
Anna Sebastian(Speaker)Anna Sebastian Hospitality, Founder
Holly Graham(Speaker)Cocktails of Asia / DRiNK Magazine, Author / Managing Editor
Sandrae Lawrence(Speaker)Publisher/Editor
Becky Paskin(Speaker)OurWhisky Foundation, Founder

Beyond the Bar Lounge by Brown Forman – M-F 10 AM – 5 PM

Alcohol Responsibility is woven through who we are at Brown‑Forman. We believe in responsibility because we respect ourselves, each other, and our products. We do this by working in partnership and on our own to empower mindful choices around beverage alcohol. We are an empowered group of people who know that when we take a moment to pause, we will make the best decisions for ourselves, for the company, and for our communities. PAUSE: Elevate Responsiblity has grown from an internal awareness campaign to a consumer-facing resource and reminder to make responsible choices around beverage alcohol. We invite you to take a moment this Tales of the Cocktail to PAUSE, reset, and recharge.
Jordan Zimmerman(Speaker)Brown Forman, Premium Whiskey Education Lead & Head of Advocacy, USA & Canada

Beyond the Bar Activations Workshops

Tales of the Cocktail Foundation’s Beyond the Bar workshops have become an integral part of the Tales of the Cocktail® experience. These activations include complimentary fitness classes, wellness workshops, roundtable discussions, bystander intervention and harassment prevention training, and safe spaces to take a break and set intention. Past workshops have included: Physical Health and Wellness, Mental Health, Harassment Prevention, Substance Use and Sobriety, Service Projects, Career Fairs, and more.


Tales of the Cocktail’s free educational webinar series, Full Hands In / Full Hands Out, is derived from a service industry term, “full hands in” which embodies the feeling of “all hands on deck”. This inclusive free webinar series term began in 2020 in an effort to bring the voices of all service-related communities (bar, restaurants, etc) together to assist in the relief efforts for COVID-19. It has since grown to include a variety of topics and themes.

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