As many of us have been reinventing and rediscovering ourselves in 2021, Torres Brandy is giving its emblematic Torres 10 a fresh new look. As the brand has been promoting their “Reborn” campaign, the new bottle design transforms Torres 10 to reflect a more modern, sophisticated and contemporary style in line with its other flagship brand, Torres 15. Produced for the first time in 1946, this historic brandy has been evolving to keep in step with consumers over eight decades, adapting its design to new times while still keeping its unmistakable personality intact. The new design denotes sophistication and stands out for the stylized neck and cinnamon-colored glass of the bottle. The label retains the characteristic yellow color of Torres 10 but is now more minimalist thanks to the combination of the thinner letters in black and the golden band with the inscription “Reserva Imperial.”
Other contemporary details are the black and gold ribbon that follows the bottleneck and finishes with the abbreviation T10 on a yellow background and an original closure in black that mimics the shape of a tower.
The look of Torres 10 has been being transformed over time, going from the classic style of the brand’s origins to the incorporation of the yellow label in the 1980s that would become its most recognizable element. Some subtle changes were implemented in subsequent decades to update the label. This latest update to both the bottle and the label give Torres 10 a more current, bolder look to reach the cosmopolitan consumer, following in the wake of Torres 15, which refreshed its look in 2018.
Torres 10 is a brandy made in the Penedès that is the result of selecting the best white wines, a traditional distillation and long aging in American oak barrels using the solera method. This brandy is sold in 70 countries and has a prominent presence in bars and restaurants, where Torres 10 and ginger ale is the most recommended mixed drink.
According to the 2020 brands report published by the magazine Drinks International, Torres Brandy is the preferred brandy brand of bartenders and tops the rankings of today’s trending brandies (“Top Trending Brands”) and of the top-selling brands (“Bestselling Brands”), compiled based on a survey of over 100 bars chosen from among those considered the best in the world.
There are four types of Torres Brandy available in the US: Torres 10, Torres 15, Torres 20, and Jaime I.
Juan Torres Master Distillers is the spirits division of Familia Torres. Its origins date back to 1928 when Juan Torres Casuals of the family’s second generation began making aged brandies matured in oak casks; smooth and aromatic spirits distilled from a selection of the finest white Penedès (Barcelona) wines.
With 90 years to its name, Juan Torres Master Distillers continues to perfect the art of distillation to this day – a constant pursuit of excellence that finds reflection in each one of its exquisitely crafted spirits, including brandy, pisco and orange liqueur produced under the Juan Torres Master Distilleries family – El Gobernador and Magdala.
These elegant, personality-driven spirits find their perfect match in the world of mixology, where they live up to the expectations of a new customer who delights in shared moments of superb quality.
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