The USBG Perfectionists by PATRÓN tequila returns for 2022-2023 season and from September 2022, it opens up offering a new education and engagement program for bartenders. As the cocktail competition has significantly broadened its reach and distinction in the bar world, PATRÓN tequila has extended its long-standing commitment to inspire and support bartenders in growing their skillset with the launch of an Education Program that will accompany the Guild’s competition.
From September 1st to October 7th, bartenders will be invited to attend USBG Perfectionists sponsored by PATRÓN, made of three in-person live events/workshops (Nashville, New York, and Orlando) hosted by leading personalities from the drinks and restaurant industry. Focusing on flavors, ingredients, techniques, and topical trends in the tequila category and in mixology, the USBG Perfectionists sponsored by PATRÓN modules support professional growth as well as preparation for the competition entry, with entries closing on October 7th, 2022.
This year’s Perfectionists entries open between 00:00 GMT on 1 st September 2022 and 23:59 GMT on 7 th October 2022 and are to be submitted via the entry portal https://www.usbg.org/programs/active-programs/patron-perfectionists
This year, 19 countries will take part in the global cocktail competition, with additional countries signing up for the global training modules and workshops.
While exciting new layers have been added to accompany participants on their journey to perfection, the core entry of the program still asks bartender to create a recipe reflecting their homes and the unwavering commitment to quality that goes into every drop of PATRÓN tequila. The entry challenge, called Hometown Hero, will require entrants to develop a cocktail that blends PATRÓN Silver tequila with the bartender’s local culture, using ingredients from a prescribed list, the Pantry, and one homemade ingredient. The initial entry submissions will be judged on appeal, appearance, inspiration, and originality.
Following the education and entry stages, each participating country will judge the cocktail creations to shortlist up to 10 bartenders competing in the national finals due to take place throughout November and December. The Top 10 US bartenders will be selected by anonymous USBG evaluators to compete in the National final in Denver, Colorado this fall, November 28-30. This year’s national finals will engage bartenders across a variety of topics and challenges. The bartenders’ cumulative scores across the challenges will determine the national winner in each market. This year, a special Wild Card Entry will also be selected by a global judge from the contestants of the national finals. All national winners and the Wild Card winner will go on to the much-coveted global finals experience taking place at Hacienda PATRÓN, Mexico, in March 2023. During the global finals, bartenders will undertake a new series of challenges, testing each part of a bartender’s skillset.
Lauren Mote, Global Director of On-Trade Excellence for PATRÓN tequila, said: “We are incredibly excited for the upcoming 2022-2023 Perfectionists program. Over the years, this program has brought an invaluable contribution to the category thanks to the advocacy of bartenders creating and sharing outstanding PATRÓN recipes around the globe. These are the bartenders that we are lucky enough to call our PATRÓN Familia and we cannot wait to welcome many more. The evolution of the competition brand to a bartending program, with dedicated education, goes hand in hand with the rise of the bar scene globally. It has become evident to all our teams that education should become the central pillar of our program, with investment into the growth and professional development of bartenders everywhere. The bartenders who enter the Perfectionists have a common thirst for knowledge, growth, and connections. With this enhanced format and the invaluable support of local teams and Brand Ambassadors, we are going to support them throughout their journey as they strive for their personal vision of ‘perfection’ and of their PATRÓN tequila serves and rituals.”
This year’s USBG Perfectionists sponsored by PATRÓN tequila entries open between 00:00 GMT on 1st September 2022 and 23:59 GMT on 7th October 2022 and are to be submitted via the entry portal https://www.usbg.org/programs/active-programs/patron-perfectionists
National finalists will be announced by mid-October and receive guidance on the upcoming national final events from the local Brand Ambassadors. Stay tuned for more updates on the 2022-2023 program and competition.
For more information about PATRÓN tequilas and liqueurs, please visit www.patrontequila.com. The perfect way to enjoy PATRÓN is responsibly.
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