There are a lot of tequilas out there, but for this National Tequila Day, break out a bottle of VIVA XXXII. Known for three expressions – Joven, Reposado, and Extra Añejo – that are of “supreme quality at an attainable price,” the VIVA XXXII brand is handcrafted in the city of Tequila, Mexico and is meant to sip and savor. And since the brand has committed to giving back part of the profits to animal welfare charities, every sip count; as the brand motto says: Tastes Good, Does Good.
VIVA XXXII was created in 2016 by serial entrepreneur Yvonne Niami, who is also the CEO of giveback brand n:PHILANTHROPY, with an eye toward exceptional quality at an affordable price point.
“I love a great sipping tequila but they all usually cost $100 to $300 a bottle,” explains Niami. “I wanted to create a tequila worth sipping, without the heavy price tag.”
Born in Los Angeles to Mexican parents, Niami was inspired to produce VIVA XXXII during a trip to the country with her dog, Ransom.
“I learned all about the tequila-making process and loved seeing the craft that goes into making this delicious juice,” she explains. “The process is very hands-on at our distillery in Tequila, Mexico. The people are so kind and hospitable. It made me really happy to start our tequila company there because it meant providing more jobs to the people of this town.”
About her heritage, Niami says, “I think being Mexican, speaking the language fluently, and my passion behind it, helped them welcome me into the business.”
As for the charitable arm, for each bottle of VIVA XXXII tequila sold, 10% of net proceeds are donated to Animal Abuse Prevention (each bottle also bears an image of Phil – short for philanthropy – a tiny canine who serves as a reminder of the donations.)
“We hope to sell tons of tequila, so we can give tons of money back.”
VIVA XXXII Joven
This modern sipping Joven is an estate grown 100% Blue Agave Blanco, meticulously blended with VIVA XXXII’s 3-yr-old Extra Añejo, with a 4-stage cold filtration process using active carbon and cellulose fibers in order to eliminate fatty acids and impurities. This filtration results in a crystal clear and flawless product with an agave-forward aroma, and notes of lemon peel, white pepper, and Yerba Buena. The taste is crisp and clean, with a medium-to-long finish.
VIVA XXXII Reposado
The Reposado features aromas that are agave forward with vanilla and caramel plus a hint of toasted nuts which lends a crisp, buttery balance and a medium finish of vanilla and floral notes creates a well-rounded, refined and delicate taste. This sipping Reposado tequila is estate grown and rested for 6 months in American oak barrels and is free of caramel color additives, resulting in a pale to medium gold appearance.
VIVA XXXII Extra Añejo
Rested for a minimum of 3 years in American Oak barrels, giving it a dark amber color the Extra Añejo has remarkably rich and balanced profile. The longer aging process brings forth fruit notes with delicious hints of caramel, sandalwood, and honey on the palate, giving it a full body with an exceptionally smooth finish.
Where to Buy: online here or in-store at Bevmo and Trader Joes.
VIVA XXXII Cocktails
While VIVA XXXII Tequila is smooth enough to be enjoyed neat or on the rocks, it’s also a great option for mixing in cocktails. Below are some different concoctions to try with VIVA XXXII on National Tequila Day – or any day!
Shake to The Beet
Tequila is already one of the healthier spirits being made from the agave plant. VIVA XXXII pairs perfectly with beet juice because of its health qualities, such as lowering blood pressure, being a good source of potassium, liver support, improvement in exercise stamina, etc. The ginger ingredient aids digestion, removes excess gas, improves bone health, and more. This cocktail can also double down as a Mexican Mule over ice topped off with ginger beer.
Recipe and preparation:
- 1.5 oz of VIVA XXXII Joven
- 1 oz Fresh Squeezed Beet juice
- .75 oz Ginger Syrup
- .5 oz Lime Juice
- .25 oz Simple Syrup
Combine all ingredients into a cocktail shaker and shake. Strain into Nick & Nora Glass and garnish with a sprig of thyme.
A take on the Oaxacan Old Fashioned, The Chirp has been modified with some interesting flavor profiles. Using an aged spirit will give the cocktail body and the right bitters will really make this cocktail shine, such as the spicy coffee chocolate bitters paired with a woody cricket tincture. Not only are crickets environmentally stable, but they also contain 65% protein, omegas 3 and 6, and are high in calcium and vitamin B12.
Recipe and preparation:
- 2 oz VIVA XXXII Reposado
- .25 oz Agave Syrup
- 4 Dashes Coffee Cubeb, Cocoa Nib, Hot Pepper Bitters
- 4 Dashes Dry Roasted Cricket Tincture
Combine all ingredients and stir. Strain into double rocks glass over ice and garnish with expressed lemon peel.
I Don’t Carrot All
The idea behind this cocktail is a healthy Carrot Tequila Collins spiced up with turmeric powder. A great brunch cocktail with plenty of health benefits, the turmeric powder in “I Don’t Carrot All” helps fight inflammation, acts as an antioxidant, improves liver function, and aids digestion. The benefits of a carrot juice are vitamins C, D E and K, and have minerals like magnesium, potassium, and calcium.
- 2 oz VIVA XXXII Reposado Tequila
- 1 oz Carrot Juice
- .75 oz Turmeric Simple Syrup (1 cup sugar, 1 cup water, 1 teaspoon turmeric powder)
- .75 oz Lemon Juice
Combine ingredients into a cocktail shaker and shake. Pour into a Collins glass and top with soda water and crushed ice. Garnish with basil leaf.
The Superfood Sour
A healthy take on a tequila sour, The Superfood Sour combines aloe and goji berries, and takes it a step further, by using unsalted garbanzo bean water instead of using traditional egg white (vegan friendly!). Goji berries promote healthy skin, stabilize blood sugar, detoxify the liver, boost fertility, improve immune function, and more.
- 1.5 oz Goji Berry Infused VIVA XXXII Joven
- 1 oz Unsalted Garbanzo Been Water
- .5 oz Chareau Aloe Liqueur
- .5oz Lemon Juice
- .5 oz Simple Syrup
Combine ingredients into a cocktail shaker and shake with ice. Strain back into tin and dry shake. Strain into martini glass and garnish with Goji Berries.
For more information, visit www.viva32.com and follow VIVA XXXII on Instagram and Twitter: @vivatequila32 #VIVA32
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