Calling all creative bartenders in the U.S. with a passion for sustainability to enter the More Taste, Less Waste challenge powered by Mount Gay Rum. By sharing their talented flair for sustainability through creation of an original cocktail with Mount Gay Rum, six (6) bartenders from around the country will win a trip to Mount Gay Rum’s home, the island of Barbados, where they will compete for the title of U.S. National Champion. The entry period for the More Taste, Less Waste challenge opens on January 3rd and goes through 31st at 11:59PM ET. So let’s do this! Good luck to all bartender entering and remember to keep the cocktail’s inspiration close to personal with your connection to sustainability.
Mount Gay Rum is deeply connected to the island of Barbados, its heritage, terroir, and people. Conserving the oceans and the ecosystems that depend on them is vital and a mission Mount Gay is honored to support. In celebration of Mount Gay’s partnership with 4Ocean, a sustainability organization striving to end the ocean plastic crisis, Thirsty is hosting a cocktail competition that empowers bartenders to “Think Sustainably, Drink Sustainably”. We are looking for not only your most creative and delicious cocktail, but a cocktail that can be implemented to showcase sustainable practices in bars.
Karen Grill, Southwest Brand Advocate at Collectif1806 shares about the More Taste, Less Waste challenge, “Trends in cocktails come and go, but sustainability in drinks making should be the one that stays for a long, long time. Being mindful and making more intentional choices with your ingredients can really make a difference. All it takes is one cocktail and you could find yourself in Barbados! ”
The More Taste, Less Waste entry period will be open from 01/03/2022 to 01/28/2022. The finalists will be announced on or around 02/05/2022 (subject to change and will be announced in advance follow @thirsty and @thirsty_magazine on instagram for updates.)
If you have specific questions about the competition, please email firstname.lastname@example.org.
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