It’s no secret that love for Tequila is booming. In just the last 20 years, sales have grown by over 180%. With the growth of the category, July 24th has been designated as National Tequila Day, celebrating the treasured agave liquid hailing from Jalisco, Mexico. We at Thirsty are always intrigued to discover new brands. So, we were excited to reach out and learn about YaVe Tequila from founder and Harlem, New York native Joe Cruz Jr. Joe shared with us a little about his story and a favorite YaVe Tequila recipe for National Tequila Day.
An exceedingly smooth and balanced Tequila, YaVe is perfect for both the new tequila discoverer and the experienced tequila drinker. Award-winning YaVe Tequila credits its smoothness to its proprietary highland and lowland agave blend paired with the naturally filtered volcanic water that flows directly under its distillery. The result is an unparalleled and premium signature YaVe drinking experience.
YaVe Tequila’s line-up offers not only Premium bases— Blanco and Reposado— but also expands on a relatively untapped market with premium flavor varieties, which Joe Cruz Jr. holds close to his heart. In honor of his Abuela who’s favorite fruit was mango, Joe created the world’s first naturally flavored Mango Tequila, a true game-changer. In addition to the Mango, YaVe also boasts a spicy variety, their Blanco-based Jalapeño Tequila which Joe describes as made with “el sabor de jalapeño,” not overly spicy but with the perfect punch.
YaVe Tequila’s goal is to offer a premium taste discovery that can be shared with friends and family, embodied by the company’s slogan “Unlock Possibility”. YaVe inspires its drinkers to explore its line-up straight, on the rocks, or mixed into creative cocktails. “In addition to our award-winning authentic tequila bases, YaVe offers a new spin on the flavored tequila category without compromising quality,” says Joe Cruz Jr. “We invite everyone to find ‘the key’ and Unlock Possibility.”
Mango Cooler with YaVe Tequila
- 1.5 oz YaVe Blanco Tequila
- 0.5 oz Simple Syrup
- 0.5 oz Lime Juice
- 10 Mango chunks (peeled & diced)
- Club Soda
Preparation: Muddle mangos in a shaker. Add all ingredients except the soda. Add ice and shake until chilled. Strain into a rocks glass over ice. Top with club soda. Garnish with a mango slice.
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