Mark your calendars to plan out your 2024 Drinking & Celebrations with these notable dates. Whether it is social media content, beverage programming or trade advocacy – here is your complete* and rolling guide to 2024.
*Please DM us at @thirsty on Instagram or email us if there are dates we missed.
DRINKING HOLIDAYS 2024
JANUARY 2024
All Month – Dry January, Ginuary
1/1 – Hangover Day, Bloody Mary Day
1/3 – Drinking Straw Day
1/11 – Hot Toddy Day
1/17 – Hot Buttered Rum Day
1/17 – Bootlegger’s Day
1/24 – Beer Can Appreciation Day
1/25 – Irish Coffee Day
1/31 – Brandy Alexander Day
FEBRUARY 2024
All Month – Black History Month, National Stout Month
2/4 – International Pisco Sour Day
2/11 – Super Bowl
2/13 – Mardi Gras
2/14 – Valentine’s Day
2/17 – National Cafe Au Lait Day
2/17 – Cocktail Carnival
2/18 – Drink Wine Day
2/21 – World Kombucha Day
2/22 – Margarita Day
2/24 – World Bartender Day
2/25 – Open that Bottle Day
2/27 – National Kahlua Day
MARCH 2024
All Month – Women’s Month
3/3 – Irish Whiskey Day, Mulled Wine Day, Moscow Mule Day
3/5 – Absinthe Day
3/8 – International Women’s Day
3/15 – Espresso Martini Day
3/17 – St. Patrick’s Day
3/21 – Vermouth Day
3/22 – World Water Day
3/23-24 – Purim
3/24 – National Cocktail Day
3/27 – International Whisk(e)y Day
APRIL 2024
4/1 – April Fool’s Day
4/6 – New Beer’s Eve
4/7 – Beer Day
4/10 – Alcohol Screening Day
10/19 – Gin & Tonic Day
4/11 – King Gambrinus Day
4/15 – Tax Day (U.S.)
4/17 – Malbec Day
4/19 – Amaretto Day
4/20 – Four-Twenty / 420
4/21 – Tea Day
4/22 – Earth Day
4/30 – Bubble Tea Day
MAY 2024
5/4 Beer Pong Day
5/4- Kentucky Derby
5/5 – Cinco de Mayo
5/6 – National Beverage Day, Sauvignon Blanc Day
5/7 – Cosmopolitan Day, Homebrew Day
5/12 – Mothers Day
5/13 – World Cocktail Day
5/16-22 – American Craft Beer Week
5/17 – Pinot Grigio Day
5/18 – World Whisk(e)y Day
5/20 – Mimosa Day
5/23- Chardonnay Day
5/22 – Paloma Day
5/25 – World Wine Day
5/26 – Sherry Day
5/30 – Mint Julep Day
JUNE 2024
All Month – Pride Month
6/1 – World Milk Day, Olive Day, Bubbly Day
6/3 – Cider Day
6/4 – Cognac Day
6/6 – Moonshine Day
6/8 – World Gin Day, National Rosé Day
6/9 – Dark & Stormy Day
6/10 – Iced Tea Day, World Gin Day
6/14 – Bourbon Day
6/18 – Fathers Day
6/19 – Martini Day, Juneteenth
6/20 – National Vanilla Milkshake Day
6/21 – Lambrusco Day, Smoothie Day
6/25- Bourdain Day
6/28 – International Rosé Day
JULY 2024
7/1 – National Wine Cooler Day
7/2 – Anisette Day
7/4 – Independence Day (U.S.)
7/7 – Dive Bar Day
7/10 – Piña Colada Day
7/11 – Mojito Day
7/12 – Michelada Day
7/14 – National Grand Marnier Day, Bastille Day
7/19 – Daiquiri Day
7/21- 26- Tales of the Cocktail
7/24 – Tequila Day
7/25 – Wine and Cheese Day
7/27 – Scotch Day
AUGUST 2024
All Month – Coffee Month
8/1 – Albarino Day
8/3 – IPA Beer Day
8/2 – International Beer Day
8/6 – Root Beer Float Day
8/9 – World Baijiu Day
8/12- 13- Toronto Cocktail Conference
8/13 – Prosecco Day
8/16 – Rum Day
8/18 – Pinot Noir Day
8/20 – National Lemonade Day
8/21 – National Sweet Tea Day
8/25 – Whiskey Sour Day
8/28 – National Red Wine Day
8/30 – International Cabernet Sauvignon Day, Mai Tai Day
SEPTEMBER 2024
All Month – Latin Heritage Month (Sept. 15 – Oct. 15), Bourbon Heritage Month
9/2 – Labor Day (U.S.)
9/7 – Tailgating Day
9/7 – National Beer Lover’s Day
9/10 – Canned Cocktail Day
9/15 – Latin Heritage Month Begins, Creme de Menthe Day
9/21 – 10/6 – Oktoberfest
9/20 – Rum Punch Day
9/27 – National Crush a Can Day
9/28 – Drink Beer Day
9/29 – Coffee Day
9/30 – Mulled Cider Day
OCTOBER 2024
All Month – Latin Heritage Month (Sept. 15 – Oct. 15), Sober October
10/1 – International Coffee Day, World Sake Day
10/3 – World Smoothie Day
10/4 – Vodka Day
8/7 – International Scottish Gin Day
10/7 – Frappe Day
10/13 – International Pinotage Day
10/16 – Liqueur Day
10/19 – International Gin & Tonic Day
10/20 – Brandied Fruit Day
10/21 – Mezcal Day
10/25 – Global Champagne Day
10/27 – American Beer Day
10/31 – Halloween
NOVEMBER 2024
All Month – Native American Heritage Month
11/7 – International Stout Day
11/7 – International Merlot Day
11/8 – Cappuccino Day, Harvey Wallbanger Day, Shot Day
11/12 – Happy Hour Day
11/14 – Tempranillo Day
11/17 – Zinfandel Day
11/18 – Apple Cider Day
11/19 – Macchiato Day
11/21- Beaujolais Nouveau Day
11/23 – Espresso Day
11/28 – Thanksgiving
DECEMBER 2024
All Month – Eggnog Month
12/1 – National Bartender Day
12/3 – Peppermint Latte Day
12/4 – Cabernet Franc Day
12/5 – Repeal Day (U.S.)
12/25-01/2 – Hanukkah
12/13 – Hot Cocoa Day
12/14 – Screwdriver Day
12/20 – Sangria Day
12/21 – Coquito Day
12/24 – Eggnog Day
12/25 – Christmas Day
12/31 – New Year’s Eve, Champagne Day
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