Spotlight

With the global final of the PATRÓN Perfectionists fast approaching, we shed a light on the 16 brilliant global finalists who will be travelling to Hacienda PATRÓN, Jalisco, Mexico at the end of this month. Having all emerged winners in their national final challenges, the group is now heading to what is a much-anticipated and […]

Gentleman Jack “Culture Shakers” is a program created to celebrate Black and Hispanic bartenders who are on the rise, shaking up cocktail culture in their cities and crafting their own legacies behind the bar. For 2023, we are continuing to shine a light on a new class of bartenders, kicking off with an impressive group […]

Gentleman Jack “Culture Shakers” is a program created to celebrate Black and Hispanic bartenders who are on the rise, shaking up cocktail culture in their cities and crafting their own legacies behind the bar. For 2023, we are continuing to shine a light on a new class of bartenders, kicking off with an impressive group […]

Gentleman Jack “Culture Shakers” is a program created to celebrate Black and Hispanic bartenders who are on the rise, shaking up cocktail culture in their cities and crafting their own legacies behind the bar. For 2023, we are continuing to shine a light on a new class of bartenders, kicking off with an impressive group […]

For Lunar New Year, we caught up with a group of Asian American Pacific Islander (AAPI) bartenders who are making a mark in the industry to find out their special traditions surrounding the Lunar New Year. These talented drink makers created custom cocktails with Jack Daniels Tennessee Whiskey that were inspired by their heritage and […]

Tequila Casa Dragones is back with another installment of Jamming Sessions — and this one is going to be extra special. The theme: It’s all about you! Introduce yourself with a cocktail and showcase your talent by doing what you love best: crafting cocktails. This competition is designed for bartenders to showcase their talents by designing […]

Coquito has become a holiday darling of the cocktail world, with bartenders around the world creating their version of the beloved rum centered Puerto Rican Navideño delicacy. After several successful years in New York City, BACARDÍ brought their Annual Coquito Competition to Miami for the very first time for the 2022 season.  Miami was the […]

Want to win a trip to France and be hosted at the Cointreau Mansion in Angers?  Well, if you have a super awesome original Margarita recipe using Cointreau, you can be one of ten bartenders to travel to France in  Cointreau Margarita Challenge 2023!  Back for a third year, the Cointreau Margarita Challenge is once again […]

The 2022 Gentleman Jack Whiskey Sour Classic competition recently crowned it’s Top 7 regional semi-finalists, after over 300 entries and 600 fantastic recipes. The Top 7 were selected and competed from Los Angeles, NYC, Tampa, Chicago, Denver, Seattle and the home of Jack Daniels himself, Nashville. All competitors in each market had 10 minutes to […]

The USBG Perfectionists sponsored by PATRÓN tequila is back!  Bartenders from across 19 countries have started embarking on their Perfectionists journey toward the chance to attend the global finals at Hacienda PATRÓN in Jalisco, Mexico with entries open through October 7th.  The USBG Perfectionists by PATRÓN tequila is an exciting opportunity for bartenders to test […]

Hendrick’s Gin is one of the very best in the business, known for being curious and quirky. Hailed as “the most unusual gin” Hendrick’s, the odd and peculiar gin made with eleven botanicals and infused with the essence of rose and cucumber, the beloved brand approached the uncertainty of the past couple of years with […]

The USBG Perfectionists by PATRÓN tequila returns for 2022-2023 season and from September 2022, it opens up offering a new education and engagement program for bartenders. As the cocktail competition has significantly broadened its reach and distinction in the bar world, PATRÓN tequila has extended its long-standing commitment to inspire and support bartenders in growing their […]