Spotlight

September 30th is around the corner. You’ve heard us. This is the deadline to enter Tales of the Cocktail Foundation’s Perfectionists sponsored by PATRÓN. This year there’s even more to be excited about and Thirsty magazine has been following along the way since July to discover all that’s in store for bartenders around the world: […]

Monkey Shoulder Scotch Whisky is known for shaking up the bar world and pushing boundaries, particularly when it comes to changing the perceptions about the Scotch category.  So of course, their bartender education and advocacy program, Monkey Business Academy is all about encouraging the industry to push boundaries as far as they can go in […]

The stunning views are undoubtedly one of the most impressive things about rooftop bars and lounges in NYC— and Après Cafe at SUMMIT One Vanderbilt has some of the very best in the city. Perched atop the SUMMIT One Vanderbilt, the cocktail bar and cafe offers panoramic 360-views of New York City and beyond, along […]

Within the past month, Thirsty co-founder and CEO Tara Fougner was recognized for her work in the bar and beverage industry by being awarded not one, but two prestigious honors: the Tales of the Cocktail 2023 Catalyst award and the Bar World Top 100. With over two decades of experience in the bar and beverage […]

The PATRÓN Perfectionists program returns this July, setting the stage for bartenders worldwide to aim for greatness in what is truly an experience of a lifetime in both a U.S. and global capacity. In the U.S.A., PATRÓN Tequila has teamed up with Tales of the Cocktail Foundation to sponsor the program with the entry stage […]

In the world of distilled spirits, vodka stands tall as a classic and versatile choice. With countless brands competing for attention, Highway Vodka emerges as a true contender, promising a smooth journey into the realm of premium spirits. From its exceptional quality to its commitment to sustainability, Highway Vodka is redefining what it means to […]

Celebrating the 75th Anniversary of the quintessential cocktail, the third edition of Cointreau’s Margarita Challenge has crowned its grand prize winner: Lola Liu, from Hope & Sesame in Guangzhou, China. This year’s competition celebrated the 75th anniversary of the legendary cocktail, created by Margaret “Margarita” Sames in 1948. In 2023, the global competition invited professional […]

Get ready for Milagro Mixing with Mexico to bring some of Mexico’s leading bars to a city near you in 2023!  Milagro Tequila was born out of the brightness, vibrancy, and optimism of modern Mexico City. A cultural Mecca, famous for its art & gastronomy (and tequila), it has recently ascended to one of the […]

Gentleman Jack “Culture Shakers” is a program created to celebrate Black and Hispanic bartenders who are on the rise, shaking up cocktail culture in their cities and crafting their own legacies behind the bar. For 2023, we are continuing to shine a light on a new class of bartenders, kicking off with an impressive group […]

The PATRÓN Perfectionists journey began last September when bartenders from around the world were invited to join this global program and challenge themselves to become the complete bartender embodying excellence in hospitality and embracing Tequila culture. After several regional rounds of education modules and presentations at the respective national finals, fifteen global finalists earned their place to travel […]

Introducing the 18 Semi-Finalists for the Casa Dragones Jamming Sessions 2023 Edition. This year, Casa Dragones asked our bartender community to introduce themselves with a cocktail. Now it’s your chance to meet them and help Casa Dragones determine which of these incredible bartenders will earn their spot as one of the Top 8 Finalists to […]

Gentleman Jack “Culture Shakers” is a program created to celebrate Black and Hispanic bartenders who are on the rise, shaking up cocktail culture in their cities and crafting their own legacies behind the bar. For 2023, we are continuing to shine a light on a new class of bartenders, kicking off with an impressive group […]