Every summer, international swimwear designers, buyers, models and fashion influencers travel to South Beach to attend fashion shows, special events, and trade shows for Miami Swim Week. This year for 2024 the swimwear event is split into two core runway events. Paraiso Miami Beach, Planet Fashion and the annual Ocean Drive Magazine show kick off a month early from June 8 thru 11, followed by the Art Hearts Fashion and the buyers’ markets, (July 4 thru 11).
Paraiso Miami Beach runway shows are held at the Paraiso tents or Plymouth Hotel Miami on South Beach’s Collins Park, with exclusive events held in the Miami Design District. Hyde Beach at the SLS South Beach Hotel hosts the Planet Fashion events.
The iconic Fontainebleau Hotel is home to the Art Heart Fashion for their six-day Miami Swim Week program. Shows take place on three unique runways, including a massive 90 ft. runway in Fontainebleau’s renowned Theatre, as well as an outdoor runway extending over one of the hotel’s iconic pools. Plus, a seaside outdoor beach runway experience hosted by VOGUE and VIP Playa Vogue Beach Lounge in partnership with VOGUE Latin America.
With Miami artist Alec Monopoly DJ’ing the runway show, Art Hearts Fashion will kick off its official opening with the first-ever Nobu resort wear collection from the world renowned celebrity chef, Nobuyuki “Nobu” Matsuhisa. In addition, the first-ever consumer-friendly Buyer’s Bazaar, showcasing more than 40 renowned and emerging swimwear, resort wear, athleisure, beauty, and wellness brands will be open every day during Miami Swim Week in the Fontainebleau’s Grand Hall.
Beyond their fashion industry panels, workshops, activations, industry & media dinners and soirees, AHF will host epic afterparties at LIV Nightclub, Club E11even, La Cote & Giselle Miami.
We’ve put together a few of the best runway shows, with some great cocktail and dining destinations to hit and where to stay for a luxurious getaway, where you chill and relax while visiting the swim fashion capital of the world.
FOOD + DRINK
FINE DINING
RUM ROOM
The Rum Room in the historic Miami Beach Clubhouse is a must-visit restaurant that combines Old World charm and 1920s Florida style. With an 80-seat capacity and a menu inspired by Miami’s cultural influences, guests can enjoy upscale dishes and exquisite rum cocktails in a truly unforgettable setting. Enjoy these signature variations on classics:
RUM ROOM OLD FASHIONED -Made with Mount Gay Black Barrel, Uncle Nearest Straight Rye, and Hella Cocktail Co. Mexican Chocolate Bitters.
RUM ROOM NEGRONI -Stirred with equal parts Rhum Clement Select Barrel Rum, Sorel Hibiscus Liqueur, and Dolin Dry Vermouth.
Start off with Wild Fish Crudo with Watermelon Rocoto, Chili Oil and Cucumber Relish, or Not Crab Cakes made with hearts of palm, remoulade, Old Bay spice and Lemon. For mains, dine on Roasted Chicken Breast with Mojito marinade and garlic mofongo filling, or the Gambas –mojo rojo-style shrimp served with coconut sambal (freshly scraped coconut spiced with red chili powder) and sweet plantain puree.
Irresistible desserts include Pineapple Upside-Down Rum Cake -served with house-made coconut ice cream, and the worth-the-wait Coffee Bean Lava Cake -topped with espresso crumble, white chocolate ganache and hazelnut whipped cream. Both pair well with N. Feuillatte Brut Rose Champagne.
RUM ROOM DETAILS
2100 Washington Avenue, Miami Beach; https://www.rumroommiamibeach.com/ ; ; @therumroommiamibeach
TIP: Located next to the Miami Beach Convention Center, the Rum Room offer a perfect spot for those attending the Miami Swim trade show.
CHOTTO MATTE
Keep the excitement of Swim Week going by heading to Chotto Matte for a multi-sensory dining experience enhanced by live entertainment and resident DJ’s. More impressive than the eminence volcano rock rising up behind the bar, the tropical, open air skylight or the floor-to-ceiling art walls is the Nikkei cuisine and Tokyo to Lima cocktail collection.
CHOTTO MATTE DETAILS
1664 Lenox Avenue, Miami Beach; https://chotto-matte.com/miami/ ; @chottomattemia
BRUNCH
MEHZCLA AT THE BALFOUR
Enjoy the breathtaking views of Ocean Drive from Mehzcla’s wrap-around terrace with ample outdoor seating, while the dining room showcases the historic Balfour hotel ‘s original building features such as a marble fireplace and terrazzo flooring. And, then, there’s the inviting lobby bar with a well-crafted, classic cocktail program, where you can sip these:
MULLING MOOD -made with Tito’s Vodka and Mango Puree topped off with Fever Tree Ginger Beer.
PISCO SOUR -shaken with Barsol Pisco, Lime Juice, Simple Syrup, Passion Fruit Foam and Bitters.
Indulge in Mehzcla’s new brunch menu featuring a blend of traditional Latin American dishes and innovative twists, like the Miami Benedict – Cuban toast topped with tangy mojo pork in a cilantro hollandaise sauce. Perhaps with a lovely glass or bottle of Gerard Bertrand Cotes Des Roses Rose.
MEHZCLA DETAILS
Brunch: Daily, between 8 am to 4 pm.
350 Ocean Drive, (at The Balfour Hotel), Miami Beach; https://mehzclasouthbeach.com/ ; @mehzcla
SUGAR FACTORY AT FIRESTONE GARAGE
Hospitality magnate David Grutman and Dominican singer and businesswoman, Natti Natasha, teamed up on this over-the-top dessert and cocktail restaurant to relocate its Miami Beach location to the historic Firestone Garage. Sugar Factory’s new 7,000-square-foot space features a 150-seat indoor dining room filled with interactive experiences including a large outdoor patio.
Greeted by Sugar Factory’s Instagrammable décor, diners can pose for selfies at the “Rosé All Day by TASHA” neon wall, perhaps while sipping one of the TASHA Rosé mimosa specials or new cocktails made with TASHA Sparkling Rosé.
Enjoy sweet and savory brunch dishes, such Mac Daddy Buffalo Chicken Mac N’ Cheese Pancake Wrap, made with crispy buffalo chicken and cheesy mac n’ cheese stuffed into an oversized pancake, or the Strawberry Shortcake French Toast, made with cheesecake slices, strawberry slices, strawberry sauce, whipped cream, and powdered sugar.
SUGAR FACTORY DETAILS
Open for brunch at 10am from Wednesday to Monday; closed on Tuesday
1575 Alton Road, Miami Beach; https://sugarfactory.com/location/miamibeach/ ; @thesugarfactory
RUNWAY SHOW HIGHLIGHTS
PUR FAE Swim Show at the Bass Museum of Art
Get ready to be enchanted as Pur Fae Swim, the premier swimwear fashion show, presents its whimsy faerie-themed extravaganza that promises to captivate with top designers, captivating models, influential hosts, and a sustainable fashion focus. Immerse yourself in a fantastical world as NFL veteran Wes Saunders hosts the show, bringing to life the ethereal spirit of the whimsy faerie theme with over a hundred stunning models gracefully gliding down the runway.
The show will be held at the Bass Museum of Art on July 7th at 7:30pm.
SHAN Show at PARAISO Miami Swim Week
SHAN, the Canadian resort wear company, is hitting the Swim Week runway for the first time. Founded by Chantal Levesque whose original concept was to create 12 swimsuit styles designed for different body types that would meet the needs of all women, allowing them to dress nicely by eliminating any concerns regarding the fit or the overall look.
With a boutique store in Sunset Harbor on Miami Beach – and others in top cities like West Palm Beach and The Hamptons, the new SHAN collection will be fully released in November with availability to buy online and at major retailers such as Neiman Marcus, Saks Fifth Avenue, and Berdorf Goodman.
MATTE COLLECTION Runway Show at PARAISO Miami Swim Week
Matte Collection is a fashion and swimwear brand based out of Atlanta, Georgia, founded by fashion designer Justina McKee. Operating under the guiding philosophy of ‘for women, by women,’ the founding idea behind Matte Collection is that every woman deserves to look and feel their best without having to spend too much money on clothes, and the company believes that embracing a clean, simple, minimalist look is the best way to accomplish this goal.
LULI FAMA’S The Spirit of Island Hopping in The Caribbean Show at PARAISO Miami Swim Week
Luli Fama is a Miami-based women’s luxury swim and resort wear brand globally recognized for its universally flattering fit, immaculate designs, and eclectic mix of vibrant hues. The new collection, Puerto Luli, draws inspiration from a captivating journey through the white-sand beaches and crystal-clear waters of the Caribbean islands. Each piece is meticulously designed to reflect the essence of the tropical paradise and the vibrant energy of Miami.
VASARO SWIMWEAR at Planet Fashion
Vasaro Swimwear, founded by Armani Sadeghi, a visionary molecular biologist from Harvard, has disrupted the swimwear industry with its innovative use of curve illusion science to create accentuating swimwear. The luxury swimwear collection designs incorporate the groundbreaking Deep-V Back details and Cinch Waist Technology, a unique combination that ensures the bikinis sit comfortably high on the waist, accentuating a woman’s curves with an alluring Deep-V back design.
STAY
KIMPTON SURFCOMBER HOTEL
Between designers showcasing the latest in swimwear and resort wear trends from across the globe, and the non-stop weekend activities from pop up shops and gifting suites to influencer dinners to after parties with special live performances, you’ll definitely need a place to stay and chill.
We recommend the Kimpton Surfcomber just steps away from the action as well as the beach. This newly renovated boutique hotel offers bright and airy accommodations and a large, beautiful outdoor pool. At the pool, enjoy private pool cabanas, curated DAYLIFE activities, and cocktails at High Tide Beach Bar and Grill.
Kimpton Surfcomber Hotel, 1717 Collins Ave, Miami Beach; surfcomber.com ; @surfcomberhotel
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