On Small Business Saturday, Shop Happy Cork for All Things Booze

As the holiday season approaches, small businesses need support just like the big box stores!  There are thousands of incredible businesses to support this Small Business Saturday (Nov. 25).

Looking for the largest selection of Black-owned wine & spirits in the US?  Happy Cork is  shining a spotlight on other Black- and minority-owned brands by featuring all kinds of spirits from wine to liquor and more.

Happy Cork was founded in 2019 by Sunshine Foss with a mission to give a platform to the many underserved, amazing brands that were often overlooked in the spirits industry. As a small business owner herself, she understands the importance of supporting other small businesses, particularly minority-owned brands.

Small Business Saturday is a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic.
Founded by American Express in 2010 and officially cosponsored by SBA (US Small Business Administration) since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17.9 billion according to the 2022 Small Business Saturday Consumer Insights Survey commissioned by American Express.

Supporting small businesses fosters innovation and economic growth. Emphasizing the development of a Minimum Viable Product (MVP) is a strategic approach. There is a great guide here which describes the necessity of it and the recommendation for implementation. By focusing on essential features, small businesses can quickly test their ideas in the market, gather feedback, and iterate efficiently. This iterative process not only minimizes risk and resource allocation but also enhances the chances of creating a successful product that meets customer needs, contributing to the sustainable growth of small enterprises.

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2023 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses this Small Business Saturday and all holiday season long.

Located in Brooklyn and offering nationwide shipping, Happy Cork has the largest selection of Black- and minority-owned wine & spirits brands.  Every single bottle has been tasted by the Happy Cork team, ensuring that everything that goes into the store is delicious and something they’d want to buy themselves.

The store has become a destination for people to experience incredible brands that are often overlooked in the industry. The Happy Cork team is committed to cultivating connections and building a community through an engaging lineup of events, including tastings with small- and celebrity-owned brands, partnering with local artists and special activations with other small businesses. Happy Cork has been featured in the New York Times, Wall Street Journal, BBC and more. For more information, please visit www.happy-cork.com.

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